Category: Chamber of Commerce
Web users shouldn’t need a compass to navigate your chamber of commerce website. Your website navigation design should be just as visible Before I dive into this post, I’d like to differentiate two components associated with navigation, form vs. function. Function refers to the specific content (such as link names) that guide users from Point A to Point B. Function-related topics will be discussed in future posts. What I’m going to talk about today is form – the “look” of your navigation.
After reading last week’s post, you should have a basic understanding of the principles of web usability. Now it’s time to put your user interface to the test with a method called eye tracking.
Think back to the last time you bought a car - when you first sat down in your new driver’s seat, did you need an owner’s manual to figure out how to start the ignition? Of course not. Instead, you relied on previous driving experience to get your new ride rolling. Just as every car is built with certain operating standards, so too are websites. How well your website has implemented these standards greatly determines its level of usability .
I recently had the pleasure of making a trip to IKEA, a store that never fails to delight me. I am always intrigued by how even the tiniest of spaces are designed to be functional, organized, and aesthetically pleasing. The same can be said of a well-designed chamber website.
Chamber websites are no longer an afterthought for marketing departments. They are an integral part of any organization's marketing strategy. A well-designed website for your chamber will increase traffic, generate more leads, and enhance the overall image of your business. Learn how to develop a cutting-edge website.
If you just rely on organic search traffic, you’ll get a fair amount of visitors. But you don’t want a fair amount – you want to attract a large, meaningful audience! All it takes is a little extra promotion and amplification of your content to draw in an even larger readership. Today, I will discuss 5 ways to share and promote your content through social media, call to actions, email marketing and paid search.
